Here I put significant books and brief reviews about BOP business, though we will discuss the idea little by little aftertime, too. These are greatly helpful to understand BOP business and what is going on current business world.
Bible “The Fortune at the Bottom of the Pyramid” by C.K. Prahalad
This is the bible of BOP business. What is BOP business?? How business can work for poverty reduction?? Why BOP can be targets of business?? This book gives answers for all of these basic questions about BOP business.
Also, books below would be helpful to understand BOP business and why MNCs and other social organization such as NPO are trying to use BOP business approach for poverty reduction and new business chance. Not only BOP business, those books also give the significant connection between business and social issues such as sustainability of the world.
1. "Capitalism at the Cross Road" by L.S.Hart
This author is a co-writer of "The Fortune at the Bottom of the Pyramid" with C.K.Prahalad.
In this book, he tries to connect business with social issues such as environment, poverty in developing countries or peace building.
Not only BOP business, but there are also some ideas in this book which makes profit maximizing business relate to solving social issues.
This is one of my bibles to study "business and sustainability", and what I want to more and more students to share with for our future.
2. "World Inc" by Bruce Piasecki
This has basically the same idea with "Capitalism at the Cross Road" and tells the significant relation between business and sustainability.
This one sounds more business likely. I mean because the author is from business world while Hart is a scholar on business and sustainability, this book is written form realistic business views. I am really interested in the last few chapter about the changing of investor and invest and research companies. Once the flow of money would change, the impact on the world would be unbelievably huge. This book was one of the best seller books in US 2007, which means great number of business persons have read this idea.
3. "Creating the World Without Poverty" by Muhammad Yunus
He gained the novel peace award on 2006, pleased for freedom form poverty in Bangladesh though micro finance. This book is written for social business which can be related to the idea of "Business and Sustainability" by Hart or Piasecki. Yunus`s view see business as a tool for solving social issues, which is more likely to be on NPO sides. Bt still this tells great understanding for business and social issues, especially poverty.
Plus, this is not relating to BOP business or Business and Sustainability, but I really want people to understand Sen Amartya, who created "Capability approach" and gained the award of novel economics. Understanding his idea is indirectly crucial to understand the meaning of BOP business. Human development which was based on his approach is essential idea of development studies, which means significant to think BOP business, too. His idea is not taught out of development studies or peace studies, but if people really want to do business with social impact, his idea is crucial. I recommend the one named "Development as Freedom".
Also, I put some books which help understand and develop the idea.
"You can hear me know"
About Grameen Phone in Bangladesh as an example of BOP business
"Design for the other 90%"
This book gives surprising design for people in poverty with lots of real pictures.
"The new age of innovation"
The latest book by C.K.Prahalad, and some applying BOP business to the real bushiness cases
Wednesday, 25 November 2009
Important Souces of BOP business
These are important sources to understand BOP business and recent movements of real companies. Also, web links of this blog which can be seen at the left side are essential links which provides updated knowledge and information of BOP business. I quote those source information from SUGAWARA Hideyuki, BOP Business Research Site.
http://www.SugawaraOnline.com/BOP/
World Bank Institue(2008), SPECIAL REPORT "Buseiness and Poverty: Opening Markets to the Poor"
Clay, Jason W.(2005), Exploring the links between wealth creation & poverty reduction: a case study of Unilever in Indonesia, Oxfam
CSR Europe (2008), Creating Wealth and Value at The Base of The Pyramid: Unlocking Synergies among Business, Stakeholders and the European Commission, www.csreurope.org/toolbox/baseofthepyramid
Hammond, A. L., et al, (2007), The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid, World Resource Institute http://www.wri.org/publication/the-next-4-billion
Hart, Stuart L. (2007), Capitalism at the Crossroads: Aligning Business, Earth, and Humanity (2nd Edition), Wharton School Publishing.
Karnani, A. (2006), Fortune at the Bottom of the Pyramid: A Mirage, Ross School of Business Paper No. 1035, http://papers.ssrn.com/sol3/papers.cfm?abstract_id=914518
Kandachar, P. and M. Halme, eds. (2008), Sustainability Challenges and Solutions at the Base of the Pyramid, Greenleaf Publishing.
Kapstein, Ethan B.(2008), Measuring Unilever's Economic Footprint: The Case of South Africa, Famous Publishing
Monks, Robert & Nell Minow (2008), Corporate Governance-4 edition, Wiley-Blackwell.
Nestlé(2008), Creating Shared Value
http://www.nestle.com/SharedValueCSR/Overview.htm
Porter, Michael E and Kramer, Mark R (2006), “Strategy & Society: The Link Between Competitive Advantage and Corporate Social Responsibility,” Harvard Business Review, Dec2006, Vol. 84 Issue 12, p78-92
Prahalad, C. K. and Stuart Hart (2002), “The Fortune at the Bottom of the Pyramid,” Strategy + Business, 26 (2002): 54-67
Prahalad, C. K. (2002), The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, Wharton School Publishing.
Simanis, Erik and Stuart Hart (2008), The Base of the Pyramid Protocol: Toward Next Generation BoP Strategy Second Edition, http://www.bop-protocol.org/docs
/UNDP(2004), Unleashing Entrepreneurship: Making Business Work for the Poor http://www.undp.org/cpsd/report/index.html
UNDP(2008), Creating Value for All: Strategies for Doing Business with the Poor http://www.undp.org/gimlaunch/
Unilever (2007), Sustainable Development 2007, http://www.unilever.com/sustainability/sustainabledevelopmentreport/
USAID (2006), The Global Development Alliance: Public-Private Alliances for Transformational Development
http://www.usaid.gov/our_work/global_partnerships/gda/about.html#
Yunus, Muhammad (2007), Creating a World Without Poverty: Social Business and the Future of Capitalism, PublicAffairs.
http://www.SugawaraOnline.com/BOP/
World Bank Institue(2008), SPECIAL REPORT "Buseiness and Poverty: Opening Markets to the Poor"
Clay, Jason W.(2005), Exploring the links between wealth creation & poverty reduction: a case study of Unilever in Indonesia, Oxfam
CSR Europe (2008), Creating Wealth and Value at The Base of The Pyramid: Unlocking Synergies among Business, Stakeholders and the European Commission, www.csreurope.org/toolbox/baseofthepyramid
Hammond, A. L., et al, (2007), The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid, World Resource Institute http://www.wri.org/publication/the-next-4-billion
Hart, Stuart L. (2007), Capitalism at the Crossroads: Aligning Business, Earth, and Humanity (2nd Edition), Wharton School Publishing.
Karnani, A. (2006), Fortune at the Bottom of the Pyramid: A Mirage, Ross School of Business Paper No. 1035, http://papers.ssrn.com/sol3/papers.cfm?abstract_id=914518
Kandachar, P. and M. Halme, eds. (2008), Sustainability Challenges and Solutions at the Base of the Pyramid, Greenleaf Publishing.
Kapstein, Ethan B.(2008), Measuring Unilever's Economic Footprint: The Case of South Africa, Famous Publishing
Monks, Robert & Nell Minow (2008), Corporate Governance-4 edition, Wiley-Blackwell.
Nestlé(2008), Creating Shared Value
http://www.nestle.com/SharedValueCSR/Overview.htm
Porter, Michael E and Kramer, Mark R (2006), “Strategy & Society: The Link Between Competitive Advantage and Corporate Social Responsibility,” Harvard Business Review, Dec2006, Vol. 84 Issue 12, p78-92
Prahalad, C. K. and Stuart Hart (2002), “The Fortune at the Bottom of the Pyramid,” Strategy + Business, 26 (2002): 54-67
Prahalad, C. K. (2002), The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, Wharton School Publishing.
Simanis, Erik and Stuart Hart (2008), The Base of the Pyramid Protocol: Toward Next Generation BoP Strategy Second Edition, http://www.bop-protocol.org/docs
/UNDP(2004), Unleashing Entrepreneurship: Making Business Work for the Poor http://www.undp.org/cpsd/report/index.html
UNDP(2008), Creating Value for All: Strategies for Doing Business with the Poor http://www.undp.org/gimlaunch/
Unilever (2007), Sustainable Development 2007, http://www.unilever.com/sustainability/sustainabledevelopmentreport/
USAID (2006), The Global Development Alliance: Public-Private Alliances for Transformational Development
http://www.usaid.gov/our_work/global_partnerships/gda/about.html#
Yunus, Muhammad (2007), Creating a World Without Poverty: Social Business and the Future of Capitalism, PublicAffairs.
About this Blog
The aim of this blog is to share the knowledge and information about BOP business and other business ideas providing social and global impacts, especially with undergraduate students who are curious about business and social issues. Recently, Business and multinational companies (MNCs) have been expected to solve global issues such as environment, poverty and peace building. However, we students who might be a member of those companies in our future, are rarely involved into this movements. In this blog, with students from all over the world, we try to discuss this movement with introducing ideas which regards business as a tool to solve social and global issues.
Especially, we focus on the notion of "BOP business". BOP, Bottom(or Base) Of the Pyramid means people who are living at the bottom of global ecnomic pyramid. They leive with less that two US dollar per a day, and there are approximately 4 billion people who are regarded as BOP.
BOP business is a new idea of business and development (freedom from poverty) which try to solve poverty through business. BOP business have two asspects. Firstly, from the view of development, BOP business can provide great effects on freedom from poverty because business and companies have finanically and technologically sophisticated capabilities. If they use their ability to solve poverty or other social issues, they can make huge impact to change the conditions. Secondly, from the view of companies, BOP markets can be potentially huge markets which might provide great return in long term. The idea of BOP business show some evidences which tell the possibliity and practical ways to target poeple with ultimately low income, and build the huge profitable markets. Because of these two aspects, BOP business are getting attention from various sectors such as MNCs, samll business, NGO and NPO, Internatinal Organization and Government.
In this blog, mainly the concept, case studies and event information of BOP business will be discussed and interacted. Also, we will show some other possiblities that business can contribute in solving social and global issues, too. We aim to involve students into this discussion. Though there have already been some social network of BOP business, there seems few oppotunities for students to know this idea. Here,anyone who are curious about those ideas will be welcomed to be the author of this blog to discuss and show one's knowlege and opinions. If you do, please make comments or mail to us to be involved to this blog as a new author. We wish more and more students could know it, and someday they would do something good for the world in the future.
Especially, we focus on the notion of "BOP business". BOP, Bottom(or Base) Of the Pyramid means people who are living at the bottom of global ecnomic pyramid. They leive with less that two US dollar per a day, and there are approximately 4 billion people who are regarded as BOP.
BOP business is a new idea of business and development (freedom from poverty) which try to solve poverty through business. BOP business have two asspects. Firstly, from the view of development, BOP business can provide great effects on freedom from poverty because business and companies have finanically and technologically sophisticated capabilities. If they use their ability to solve poverty or other social issues, they can make huge impact to change the conditions. Secondly, from the view of companies, BOP markets can be potentially huge markets which might provide great return in long term. The idea of BOP business show some evidences which tell the possibliity and practical ways to target poeple with ultimately low income, and build the huge profitable markets. Because of these two aspects, BOP business are getting attention from various sectors such as MNCs, samll business, NGO and NPO, Internatinal Organization and Government.
In this blog, mainly the concept, case studies and event information of BOP business will be discussed and interacted. Also, we will show some other possiblities that business can contribute in solving social and global issues, too. We aim to involve students into this discussion. Though there have already been some social network of BOP business, there seems few oppotunities for students to know this idea. Here,anyone who are curious about those ideas will be welcomed to be the author of this blog to discuss and show one's knowlege and opinions. If you do, please make comments or mail to us to be involved to this blog as a new author. We wish more and more students could know it, and someday they would do something good for the world in the future.
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